Concours, Auction and other automotive event organizers often overlook the importance of a central voice for the duration of their plan. When a voice is chosen, it is usually that of an inexperienced member of their operation, volunteer or otherwise, who is more often than not trying hard but not knowledgeable about the breadth and depth of everything going on, the correct pronunciation of car models or the names of valued sponsors and the right balance of rehearsed and ad-libbed confidence on the microphone.

The wisdom of many experienced organizers is clear when the right voice is chosen for an event that incorporates the essence of what is missing from the above. The correlation between the sound, say, of Ed Herrmann at Pebble Beach and the smoothness with which a large event is organized indicates continuity, confidence and presence to the perceptions of attendees. As years pass and the voice is heard, recognized, understood and trusted over and over, the event gains further and further importance with a voice of authority memorable long after said event is over.

Chip Lamb has never been susceptible to stage fright in front of thousands of people. As a boy, Chip was an integral part of 'America's Westminister Abbey' - the world-renowned Saint Thomas Choir of New York City. As a member of this elite group of working young men, Chip performed from the age of ten over 400 pieces of music a year, services five times a week and gala concerts on top of that in front of packed congregations, concert venues and television studio cameras. Later in life, Chip gained further confidence and knowledge regarding collector-quality cars by owning, maintaining and restoring numerous cars of different marques and countries of origin and developed his signature off-the-cuff style of commentary as valuable in a charity club auction as it has recently been on the podium of a major Monterey auction house.

Watching televised collector car auctions, it seems easy for an auctioneer to transition from a description to the sale of the car. This is not the case. condensing important information about one out of many cars is difficult enough for even the most talented announcer let alone then moving on to open the bidding appropriately, recognizing floor, phone and internet bids and concluding that lot before moving on to the next car and the one after that. Very few talented auctioneers can do this - I have the utmost respect for Tom "Spanky" Assiter for making everything he does move smoothly, swiftly and with the confident ease he exudes and impresses upon other - but it is a tough act to follow.

There is no reason to make your talented auctioneer or other member of the ring staff perform the job of emcee as it takes away from their time and abilities. There is no reason to run a car show, concours or other event professionally and yet have no central, dedicated and knowledgeable voice doing the job that will be remembered long after the event is over.


If you do not currently have a sophisticated and recognizable voice for your collector car-related event and wish to move in that direction, please do not hesitate to contact me directly.